Demand of new Bollywood, Hollywood releases expected to go up post COVID-19

Bollywood and Hollywood were the box office drivers of 2019, making the coveted one billion club the new normal. With the coronavirus epidemic hitting the entertainment sector hard, the demand of new films is expected to grow so that the industry can return on the same path after the lockdown phase. According to a study by Kotak Institutional Equities Research, CY2019 was the second consecutive year of good box office performance. Bollywood churned out 17 over Rs1 billion grossers, nearly doubling the count over CY2017-19.

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