Media and entertainment industry hit Rs 1.82 trillion mark in 2019: FICCI-EY Report

The Indian Media and Entertainment (M&E) sector reached Rs 1.82 trillion (US$25.7 billion) in 2019, a growth of nine per cent over 2018, states the FICCI EY report ‘The Era of Consumer A.R.T. –- Acquisition Retention and Transaction, which was unveiled today. With its current trajectory, the M&E sector in India is expected to cross the Rs 2.4 trillion-mark (US$34 billion) by 2022, at a CAGR of 10 per cent. While television and print retained their positions as the two largest segments, digital media overtook filmed entertainment in 2019 to become the third largest segment of the M&E sector. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24 per cent of total advertising spend.

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