Amitabh Bachchan launches eye care campaign to fight blindness

Megastar Amitabh Bachchan has launched a 'See Now' campaign, centred in UP, to help end avoidable blindness. The campaign will deploy creative content across five key districts -- Unnao, Lucknow, Raebareli, Lakhimpur Kheri and Sitapur -- via radio, television, print, social media, Whatsapp and SMS to provide information on eye health, local services and how to access them.

from IndiaTV Entertainment: Google News Feed http://bit.ly/2Rk8tyh
via IFTTT