TV Ka Dum: Udhay Shankar, NP Singh, Raj Nayak reveal the connection between content and TRPs

Uday Shankar, Chairman and CEO of Star India, while talking at the India TV's mega conclave - TV Ka Dum with Saas Bahu Aur Suspense host Charul Malik and actor Maniesh Paul, opened up about the importance of content and TRP of the show. He said that TV is a mass medium and it is for masses. Talking about the importance of television, he said that TV has an important impact on people's lives. ''No astrologer can predict TRP of any show.'' He stated that there are varieties of TV shows for a different kind of audience.  

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