People want film experience to transcend beyond theatres, says Rana Daggubati

Rana Daggubati, who is known for his superb performance in SS Rajamouli directorial venture ''Baahubali'', said that there is value in building a franchise out of a movie nowadays. Prabhas starrer "Baahubali" redefined Indian cinema in many ways and the "Baahubali" universe has been expanded with comics and video games.

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